My guest on today's "A Book and a Chat" is Cynthia Kocialski, founder of three companies – two fabless semiconductor and one software company. In the past 15 years, she has been involved in dozens of start-ups and has served on various advisory boards for companies have collectively returned billions of dollars to investors. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Now she shares her knowledge with us in her book "StartUp from the ground up" a practical insight for transforming and idea into a business.