We often talk about how a brand is ultimately defined by its people.

And not just the people inside the brand, but those outside too.

By the fans of the brand. By its customers. 

So it follows that if the fans of your brand are showing negative behaviours, especially when associating with your brand, (like when wearing your t-shirt) then your brand may come to be defined in that negative light.

As the owner of the brand, you need to be attuned to all of your follower's behaviours - positive and negative - and be ready to counteract the negatives.

#branding #fans #followers