1- The beautiful imagery conveys a splash of flavor and good taste.

2- The bright backdrop really helps the whole asset pop.

3- Social proof copy on the images de-risks it for the first-time buyer.

4- The Ad copy speaks to potential pain points and desire hurdles.

5- They are running multiple ad derivatives against 3 staple flavors that people will be familiar with in chocolate, vanilla, and strawberry.

Also, these have been up and running since January 8th, which implies that they are winners and performing well. What's your take - do you agree?