I don’t know about you, but I sure do like betting on a sure thing. 

You  know what I mean, it’s when you place a bet that you know is going to  end up being a winner. The product managers at fast food restaurants  thought that they had a sure thing to bet on: breakfast. I mean,  we all have breakfast every morning and so getting people to drop by a  fast food restaurant on their way into work and grab a quick breakfast  sure seemed like a no-brainer, right? 

Well, it turned out that this was a  good bet – until the Covid-19 pandemic hit and turned everything upside  down.