The Higher Ed Marketer

A Business-Like Approach: Bringing a CEO Mindset to Higher Ed


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Eric Hogue, President at Colorado Christian University, joins Bart to explore the benefits of applying a CEO mindset to higher education leadership.

 

Eric shares how this business-driven approach can align with the mission of higher ed institutions while promoting financial sustainability. From focusing on net tuition profits to involving donors as partners, Eric demonstrates why universities must embrace financial transparency and innovation to thrive as they approach the enrollment cliff.


Learn how Eric balances profitability with purpose and how his strategies can help institutions grow while staying true to their core values.


Join us as we discuss:

  • [00:59] Why higher ed presidents need to adopt a CEO mindset

  • [9:46] Donor-centric strategy that focuses on your donors’ inputs

  • [21:43] A three-pronged approach to future strategic growth

Check out these resources we mentioned during the podcast:

  • Chasing Mission Fit by Bart Caylor


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

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The Higher Ed MarketerBy Caylor Solutions

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