Inbox Intel: from emailexpert

A Busy week in Email

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Email Industry Update: June 2025 - Major Acquisitions, AI Integration & Security Changes

The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.

🔥 Key Highlights:

  • Major Acquisitions: Constant Contact acquires Moosend to expand globally, while Cakemail buys Leadfox for AI capabilities
  • AI Revolution: New AI-powered email production pipeline cuts production time by 75%, but human oversight remains critical
  • Security Tightening: Orange.fr drops spam complaint threshold to 0.6% (soon 0.3%), following Google/Yahoo standards
  • Strategy First: Industry leaders emphasize foundations over fads - "focus on impact, not inbox metrics"

    • 🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!

    What This Means for You:

    • Stricter deliverability standards are coming
    • AI tools can boost efficiency but need human review
    • Email security has never been more important
    • Strategic thinking trumps tactical quick fixes

      • Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!

      #EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy

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      Inbox Intel: from emailexpertBy emailexpert