01.25.2021 - By Outreach
Let’s get rid of golf and commit to soccer.
We don’t want a bunch of individual reps aiming for their own targets but a true sales team that wins or loses when the customer does.
I recently chatted with Chris Geddes, Director of Enterprise Sales Strategy at Microsoft, about trust-based selling on 3 horizons to create a true sales team.
What we talked about:
Designing a roadmap backwards
The 3 legs that trust stands on
Why trust-based selling is nonlinear
Revisiting sales compensation & making a true team
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.