In this episode of Resin Market Brief – A Buyer’s Journey, hosts Michael Workman and Tyler Wheeler welcome Justin Riney, host of Redefining Plastics and former resin buyer, for an honest conversation about what it really takes to succeed in modern procurement.

Together they explore:

• Why the best resin buyers build relationships instead of relying on RFPs
• How trust, transparency, and negotiation psychology drive real savings
• The challenges of “data overload” — and how to know which signals actually matter
• How sustainability and regulation (EPR, bioplastics, recycling) are reshaping resin strategy

From supplier “PIA taxes” to benchmark data, this is a candid, funny, and insightful talk between three pros who’ve lived the resin market from multiple angles.

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