Los Angeles-based cannabis insights firm, Oasis Intelligence, launches. The firm offers brand marketers in the cannabis and hemp industry unprecedented access to consumer insights at scale.

Jesse Itzkowitz, Senior Vice President of Behavioral Science Center at Ipsos NA, releases an article on GreenBook, sharing how you can capture and engage a shopper’s attention.

In today’s mergers and acquisitions, Nielsen acquires Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics.

In human capital news, pladis, one of the world’s leading snacking companies, appoints Geoff Painter as Chief Insights Officer. He previously served more than 20 years at PepsiCo.  

Beano Studios appoints former Pineapple Lounge UK Managing Director, Pete Maginn, as Director of Insight. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

And that’s your daily briefing of marketing research news. 

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Sources:

Oasis Intelligence: https://oasisintelligence.com 

GreenBook: https://greenbookblog.org/2020/01/10/drive-perceptions-of-value-through-in-store-pricing-signage/

Nielsen: https://www.nielsen.com/us/en/press-releases/2020/nielsen-acquires-merchandising-and-analytics-solutions-leader-precima/ 

Beano Studios: https://www.beanostudios.com/post/beano-studios-strengthens-insight-team  

pladis: https://www.pladisglobal.com/news_items/pladis-appoints-geoff-painter-as-chief-insights-officer/