Ritesh Parakh is a foodie, a traveler and the co-founder of a baking brand in Chennai called Beyond Loaf. He's experimented with a career in jewelry besides other businesses but kept going back to his true calling.

So, how did a debater, a blogger and a qualified engineer find himself wading into a crowded market and build a name for quality and innovation?

Perhaps the clue is in the number of restaurants that he has sampled and has an opinion on - he's completely into the food scene in Chennai. With the gift of the written word, he has built a following, with short, pithy and snappy reviews.

But from writing about food to building a business around it is a completely different proposition