Today features a conversation with Jon Rosenberg. Jon and Chap discuss a number of topics regarding his company, Cold Case Gear. Here's how Jon describes Cold Case Gear, "We tell people that we sell peace of mind and we're all about safety. Our tagline is, we protect the gear that gets you home." Jon's phone case is designed to keep all your electronics warm, dry and charged. 

We get the opportunity to dig into Jon's origin story and how big ideas are generated. There's often one moment where the revelation happens and then the work begins. It can take years of grinding to make all the puzzle pieces fit together. Jon talks about how he has gone from 0 -> 100.

Over the years, Jon has learned tons. We pick apart the learning he's discovered along the way. There are a handful of super tactical conversations in today's episode. It was fun discussing Jon's incredible ability to take authentic and meaningful photos as he builds his brand. His work is fantastic, every company needs great content and Jon delivered some high quality tips. First and foremost, it's about authenticity. Practice what you preach. Use your services or products and use that as content. 

One of the most important takeaways, use your work to create a productive work life balance. Go do what you love while recording content. It's one of the greatest advantages for running an outdoor industry company. You get to play and work simultaneously. :)

One of the highlights of this episode is when Jon details one of his favorite moments while building CCG. He talks about how his customers came up with an entirely new use case for Cold Case. Learning from our customers is absolutely one of the most important tools in our toolkit as founders. Because, ultimately, it's our job to solve their problems. 

Thanks so much for tuning in this week! Go follow along with Jon at - https://coldcasegear.com/