Dr. Tracie Edwards delivers a sharp and appealing perspective on digital transformation. She shifts the focus from technology to people. Dr. Tracie sees the BA as a change leader, where empathy and trust are the true drivers of adoption of digital transformation. Dr. Tracie coherently argues that adoption and delivery are inseparable. Change management must start early in projects, not as an after thought.

She elevates the BA from requirements gatherer to trusted change leader via an emotional and strategic bridge between leadership and frontline staff. The discussion is practical, human-centred, and a strong call to reframe transformation success around culture, trust, and capability building, in today’s AI-driven transformation landscape.

See the YouTube video at https://www.youtube.com/watch?v=SDb3tSVR4B4

See the book's website at evolvinganalyst.com.