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On the show today I have Nick Preston who is the CO-CEO of Musclefood , Musclefood is one of the leading Online offline food delivery services in the UK. 

The food industry is without a doubt the hardest industry in the world, you pretty much get 1 chance with your consumer to get it right or they are gone for good.

With what is happening in the world at the moment and with people panic buying just in case the unthinkable happens, Musclefood has had to cope with a challenge that not many companies are facing, the high demand for food supply but also because of the restrictions, they have to cope with the logistics and keeping to the high level of customer service they want to deliver

Musclefood boomed when it started in 2013, they phenomenal growth within a 4 years they grew from 0 to 44 million GBP in revenue  - driven by early adaption to facebook marketing. With its growth it started to fade away in 2018 through to 2019 and a change in management was needed. 

Nick stepped up to the plate and I like to compare this scenario to the Chelsea FC champions League winning side of 2012 where a new manager came in and made changes too quickly, this lead to a change happening and a new manager being brought in, With motivation given to the team and the fact the managing was willing to graft just as much as the next person and was relatable to the team, Chelsea ended up winning the FA Cup and Champions League in the same.

Even before COVID hit, Nick and the team put a strategy together about what would happen when COVID hit the UK shores, they were prepared and because of that they have seen growth like no other.

Whats interesting about Nick's approach is that he doesn't want to rest on the fact growth has happened because of COVID, he wants growth to happen with the right investment in technology and