In this episode of the Lifelong Customer podcast, we sit down with Gregory Breads, CEO at DIRAK, Inc. Gregory shares his incredible journey from discovering a job posting on Craigslist to leading an innovative company in the critical infrastructure enclosure industry. Learn how DIRAK helps secure essential infrastructure enclosures, from traffic signal control boxes to data center racks, and how they've adapted to meet the evolving needs of their customers.

Gregory discusses the importance of company culture, emphasizing that culture isn't just about posters on the wall but how a company reacts in challenging situations. He shares valuable insights into building strong relationships with employees, fostering a culture based on core values, and empowering employees to make decisions aligned with those values.

The conversation also touches on the challenges brought by the COVID-19 pandemic and how DIRAK pivoted its sales strategy to adapt to remote interactions, all while maintaining its commitment to delivering high-quality products.

Discover the importance of networking, embracing progress over perfection, and learning faster than your competition in this engaging episode with a CEO who truly values growth, both personally and professionally.

Tune in now for a dose of leadership wisdom and inspiring stories!