Looking to industries outside of your own for new ideas to implement into what your operations.

https://www.youtube.com/watch?v=t545WBwJkOY

Transcription

A challenge, search beyond your industry.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I've got three books here and there just to give you an idea of a very simple concept, but one that most people don't take into account. If you're a business owner, if you're an executive, if you're in charge, let's say you have an e-commerce company or an e-commerce based company.

And you would think that if you're trying to make things better, you're going to study your industry really well, you're going to learn about e-commerce, you're going to learn about SEO, and pay per click, and all these other things.

In the end, human beings are human beings.

People are people, no matter what they do.

Buying behavior, though, can be looked at a million different ways from a million different angles. And depending on what angle you're trying to take with your customers over the long haul, is really how you should be looking at it. And you shouldn't just be looking at it through your own eyes, but through other industries, the eyes of the same people.

I'm not sure if this is making sense, your customers are buying other things other than what they're buying from you. They're buying things that have nothing to do with you, but it's the same person. And that same person may get attracted to you in the same way that they're getting attracted to buying their makeup, or their gasoline.

It's a very strange thing, but people are people. And no matter what, you can attract them in different ways and communicate with them in different ways.

When you're thinking, marketing, when you're thinking to advertise, don't just go and buy things within your industry, or within the type of business that you have. I want you to think a little bit further beyond, I want you to think sales, I want you to think small little sub-niches.

And this is just an example. So you can go in a million different directions with this. But just as an example, if you're thinking marketing, I'm going to give you three completely different ways of thinking about it.

First, I want you to think about one-on-one sales. You know, like Brian, you're saying I have an e-commerce based business, why would I worry about one on one sales?

One is going to help you to talk differently in your e-commerce sale. Your marketing is nothing more but sales, salesmanship in print, in a sense, it's you're just trying to encapsulate the sales process in a different way.

If you understand the one-on-one sales, it's going to help you move beyond that. So this is one an old book, I've got a little red book of selling by Jeffrey Gitomer. This is a great book, this is an example of a person that really excels at one on one sales. But it's fun that, I'm not going to give you a review of this book, I'm just giving you an idea.

Here's a fun book. It's got cartoons, it's got quick little quotes, little rules.

In fact, the very name of it is the subtitles 12.5 Principles of Sales Greatness, How to Make Sales Forever.

Now, you wouldn't think of picking something up like this when you're talking about making e-commerce sales. But you're going to learn more about people in a different way different from your competitors and everybody else by grabbing a book like this.

This is a sales book.