The former state politician who made tens of millions of dollars on the sale of the fitness empire he built from scratch is back with a new book and a no holds barred conversation with the FontCast team. The former state Liberal leader's Dumbells to Diamonds is the incredible true story of how Cheek cracked the code on 24-hour fitness centres going from self-confessed business failure to runaway success in just eight years. “It took me more than forty years of hard work to become an overnight success,” he tells the team in this not-to-be-missed special episode of the FontCast.

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