The Venture

A circle of sustainability: A conversation with circulee’s Thomas Gros


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In this episode of The Venture, we share a conversation with Thomas Gros, CEO and cofounder of circulee, a Berlin-based distributor of pre-owned digital hardware. The German start-up provides smaller businesses with a green and cost-effective alternative to new IT devices, offering them professionally tested and warrantied hardware previously leased by large corporates. Gros sat down with McKinsey’s Tomas Laboutka to discuss the central importance of the circular business model, the challenges of pioneering a new business category, and the advantages of being backed by a corporate investor with a ready supply of high-quality, pre-owned devices.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

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