In this episode, Gary talks with Jim Mallers, Vice President of Sales and Partnerships the EverCommerce Marketing Technology Solutions Group.

Jim talks about the differences between lead generation firms and how contractors should evaluate lead generation partners as they grow their businesses. He also explains how contractors should go about expanding and contracting their various lead generation sources and supporting contractors in pulling together the best marketing mix for their business.

Jim also talks about why EverConnect and its umbrella company, EverCommerce, chose to forge a partnership with Certified Contractors Network (CCN). This is a great episode at a time when so many contractors are seeing fewer inbound leads.