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A closer look into Account Based Marketing - with Gianluca Lupo, Martin Bach and Bob Hardt | PAP082
Customer acquisition in a B2B environment can be very challenging. The sales department is usually the main driver of customer acquisition in early stages startups. Marketing possibilities in this scenario are very limited and usually very expensive. Account-Based Marketing is emerging as a solution to this problem. This collaborative & cross-team strategy with a deep focus into the businesses' needs and challenges is aiming to solve the problem of the misalignment between marketing and sales department in order to boost the acquisition of new accounts. Guests: Gianluca Lupo, Performance Marketing Manager at Project A & Martin Bach, Senior Marketing Manager at Project A Host: Bob Hardt, Senior Communications Manager at Project A Write us: [email protected]
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By Project A | The Operational VCCustomer acquisition in a B2B environment can be very challenging. The sales department is usually the main driver of customer acquisition in early stages startups. Marketing possibilities in this scenario are very limited and usually very expensive. Account-Based Marketing is emerging as a solution to this problem. This collaborative & cross-team strategy with a deep focus into the businesses' needs and challenges is aiming to solve the problem of the misalignment between marketing and sales department in order to boost the acquisition of new accounts. Guests: Gianluca Lupo, Performance Marketing Manager at Project A & Martin Bach, Senior Marketing Manager at Project A Host: Bob Hardt, Senior Communications Manager at Project A Write us: [email protected]