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A CMO with “PR DNA”: Leadership Lessons and the Future of marketing with LinkedIn's Shannon Brayton
LinkedIn’s CMO Shannon Brayton joins the podcast to discuss the evolving role of the CMO. Listen in for insights on the convergence of marketing and PR, the importance of leveraging social media for the C-Suites, and what the future of marketing looks like and how marketers can prepare. Plus, Shannon plays a spirited round of "Marketer vs. Rockstar."
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By LinkedInLinkedIn’s CMO Shannon Brayton joins the podcast to discuss the evolving role of the CMO. Listen in for insights on the convergence of marketing and PR, the importance of leveraging social media for the C-Suites, and what the future of marketing looks like and how marketers can prepare. Plus, Shannon plays a spirited round of "Marketer vs. Rockstar."