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Delivering value in your content is paramount.  But, often people mistake the simple act of teaching as value delivered. 

And I get it.  The phrase “provide value” can elicit a reaction that you have to be a guru and an expert and to show and share that is be teaching.  But how you teach is just as important as the act of teaching itself. 

Sharing information as a professor might to their class, your content ends up flat and will fail to connect with audiences.  People need more than information to connect with, more than teaching. 

They want to know there’s a human behind the content.  They want context behind the principles they’re hearing.  If you share a little of yourself and your journey as it relates to the information, you give them exactly that. 

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