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Ever felt like you’re sprinting your heart out with marketing but somehow still standing at the starting line? Welcome to the club, friend—membership is free, and the coffee’s terrible. (No joke.)

The truth is, if you’re like most businesses, you’re probably flinging yourself into campaign after campaign, hoping to win the race on pure hustle.

Plot twist: what if you don’t need another fancy campaign—just a working compass? Because frankly, doing “more stuff” is a pretty terrible substitute for knowing where you’re going.

Read more... https://stellapop.com/your-business-doesnt-need-another-campaign-it-needs-a-compass/