This research examines the deepening disconnect between academic research and professional practice within applied psychology and business management. It argues that misaligned incentive structures, such as an institutional obsession with elite journal rankings, discourage scholars from pursuing studies with practical utility. This systemic failure has led to a research integrity crisis and a decrease in public trust, as practitioners often find academic findings irrelevant or inaccessible. To bridge this gap, the research advocates for engaged scholarship and design science, which emphasize collaborative knowledge co-production between researchers and industry leaders. Furthermore, the research proposes restructuring institutional rewards and adopting open science practices to ensure that rigorous scientific standards coexist with real-world impact. Ultimately, the research calls for a sustainable knowledge ecosystem where theoretical elegance is no longer prioritized at the expense of solving complex societal challenges.

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