This week, host Jay Sanderson speaks with Archie Gottesman, Co-founder of JewBelong.com and branding expert. They discuss Archie’s specialty — using unconventional messaging and creative ad campaigns to reach those that are not engaged Jewishly.

A Conversation with Archie Gottesman

Produced by The Jewish Federation of Greater Los Angeles, Jay’s 4 Questions brings together the most interesting and influential thought leaders to discuss community, culture, food, and more. When President & CEO Jay Sanderson asks the tough questions — whether the answers are provocative, inspiring, or simply entertaining, you’ll want to hear every word. For more information, follow us on Facebook or Instagram, or visit www.JewishLA.org.

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Produced by The Jewish Federation of Greater Los Angeles, Jay’s 4 Questions brings together the most interesting and influential thought leaders to discuss community, culture, food, and more. When President &amp; CEO Jay Sanderson asks the tough questions — whether the answers are provocative, inspiring, or simply entertaining, you’ll want to hear every word. For more information, follow us on Facebook or Instagram, or visit www.JewishLA.org.

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A Conversation with Archie Gottesman

A Conversation with Archie Gottesman