I sat down with Elliot Smith, a transformative figure in the UK automotive industry, to explore how artificial intelligence is reshaping car sales and the customer journey. With years of experience as a founder and divisional head at Kia UK and as an acquisition director for Volkswagen, Elliot has driven innovation and growth across some of the UK’s most prominent automotive brands. We delved into the transformative impact of generative AI on the digital customer experience, discussing the technology's potential to enhance customer satisfaction and foster brand loyalty in a market where customers are increasingly open to switching brands. Elliot shared insights into the emerging trends in automotive sales, evolving purchasing criteria, and how businesses can stay ahead in an AI-driven landscape.