ProCanna USA's Dede Perkins and guest Brad Spirrison discuss the Burn 'Em Plan--an economic development initiative inspired by Daniel Burnham’s initiative to rebuild Chicago after the Great Chicago Fire.

They discuss the key to the successful future expansion of the cannabis industry: normalizing relationships between licensed cannabis operators and "canna-curious" corporations and financial services institutions who are scoping out the industry.

The experts also discuss how and why mainstream corporations that develop relationships with cannabis industry leaders will be better positioned to capture market share when laws change.

Economic development initiatives like Grown In's Burn 'Em Plan provide opportunities for mainstream corporations to engage with industry leaders along with civic, governmental, and higher education institutions. The speakers explain how this is the key to solving industry problems--while also initiating and nurturing long-term professional relationships.

Interested in learning more or getting involved with the Burn 'Em plan? Listen to this episode for more information!