Meet Jessica Berk Ross, Ruder Finn Executive Vice President and General Manager of the Washington, DC office. In this interview with Mary Fletcher Jones, Jessica shares what she loves about her job, and the qualities that make Ruder Finn an outstanding public relations agency to work for.

This segment is part of a series profiling public relations agencies in Washington, DC. for Conversations in Public Relations. Produced by Mary Fletcher Jones. Direction by David Hyson. View all episodes on YouTube and http://www.prconversations.wordpress.com

A Conversation with Jessica Berk Ross: EVP at Ruder Finn

Welcome to “Conversations in Public Relations.” The series will feature brief interviews with Washington, DC metropolitan area public relations professionals at all stages in their careers. We'll discuss some important trends and issues, and hopefully, you’ll be informed and inspired. Thanks for visiting!

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In this video, Mary Fletcher Jones celebrates the achievement of producing more than 80 Conversations in Public Relations videos presented on YouTube in 2009. Special thanks to all the wonderful guests and to David Hyson for his help and support to make this free and informative series available to our community of professional communicators and students.

In its first year, the videos were viewed more than 8,000 times on YouTube and more than 5,000 times on iTunes. Conversations in Public Relations is also found on Facebook and Wordpress.

Thanks also to Ross Putman for filming and editing the first videos, and to Katie Donohue for designing the Conversations in Public Relations logo and blog masthead.

Conversations in Public Relations is an online video series featuring interviews with Washington, DC area communicators and professional group leaders on topics ranging from social media, networking, employee communications, crisis communications, advertising, event planning, market research, government contracts, and more.

Celebrating a Year of Conversations

Amy K. Shaw, Associate Director of Public Relations at SNM (http://www.snm.org), shares the results of her organization's amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video.

To download Amy Shaw's PowerPoint presentation (11 slides) about this press conference, visit http://www.adfero.com/viralvideopdfs/...

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Recorded December 2009.

How to Present a Virtual Press Conference, with Amy Shaw

If you've ever wondered what kind of work goes into producing a press conference, tune in as SNM's Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference.

Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Anatomy of a Press Conference; with Amy Shaw

Meet Barry Reicherter, Senior Vice President and head of Digital and Creative at Widmeyer Communications. Barry shares how he became involved in digital and social media, and talks about his work at Widmeyer http://www.Widmeyer.com

This social media video is part of the Conversations in Public Relations series. Produced October 2009 by Mary Fletcher Jones and David Hyson.

Barry Reicherter: Digital and Creative Lead at Widmeyer Communications

Meet Ben Finzel, Senior Vice President at Widmeyer Communications http://www.Widmeyer.com and head of the PR agency's Public Affairs practice. Ben shares how he got started in public affairs, and what he does now at Widmeyer. He also explains the concept of "power public affairs" and its cross-industry importance.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

A Conversation with Jessica Berk Ross: EVP at Ruder Finn

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