The Michael Peres Podcast

A Conversation with Jon Fry


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Michael Peres is joined by Jon Fry, CEO and founder of Lendflow, an embedded lending platform powered by AI that helps fintechs, lenders, and vertical SaaS companies launch credit products faster. With a background in accounting and finance from the University of Texas at Austin and experience building channel growth at Quickline Credit, Jon now focuses on the infrastructure layer that lets others build smarter, more efficient lending programs on top of Lendflow.

In this episode, you’ll learn:

• What Lendflow actually does and how embedded lending works inside fintech and SaaS products
• Why Lendflow is not a lender itself and instead focuses on the infrastructure and technology layer
• How the platform helps lenders issue SMB and consumer loans more efficiently without sacrificing underwriting quality
• The distribution problem in traditional lending and why brute-force marketing makes credit more expensive and less effective
• How embedded lending uses real-time software data to offer financing at the right moment and place (like point-of-sale or inside a workflow)
• Why bringing loan products to where customers already are can lower acquisition costs and improve the borrower experience

...more
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The Michael Peres PodcastBy Michael Peres