From grassroots community to destination platform, inside the curatorial mind of Noihsaf Bazaar's founder and independent fashion's greatest champion. 

Kate Lindello, is the founder of the cult-favorite site Noihsaf Bazaar. Noihsaf (“fashion” spelled backward) Bazaar is a resale site that began in the early days of Instagram and has since migrated to its own platform. With a focus on exclusively independent designer lines (think Ilana Kohn, Jesse Kamm, Ace & Jig, and Raquel Allegra), Kate created a space that solidified the value of apparel produced outside of mainstream fashion through its second life. 

Kate began the project as a balm to postpartum depression, seeking connection and community by sharing personal listings on Instagram that came directly from her own closet.

This is a recorded phone call between myself and Kate and I that was originally intended only for transcription purposes, and we’ve cleaned it up as much as possible for our listeners. A special thank you to Kate for allowing me to share this off the record conversation.