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A Conversation with Kelsey Formost
Michael Peres welcomes with Kelsey Formost, head of marketing at Togal.AI, an award-winning construction tech company using AI to transform pre-construction. A marketing expert and copywriting thought leader, Kelsey blends strategy, human psychology, and her Hollywood background to create entertainment-first brand storytelling that actually connects.
In this episode, you’ll learn:
• How a theater-obsessed, entrepreneurial kid became a professional actor and improv comedian
• The leap from Broadway and CollegeHumor into marketing, copywriting, and brand strategy
• What “entertainment first” really means and why humor and humanity beat jargon
• How she uses those storytelling skills at Togal.AI to make complex construction tech feel simple and engaging
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By Michael PeresMichael Peres welcomes with Kelsey Formost, head of marketing at Togal.AI, an award-winning construction tech company using AI to transform pre-construction. A marketing expert and copywriting thought leader, Kelsey blends strategy, human psychology, and her Hollywood background to create entertainment-first brand storytelling that actually connects.
In this episode, you’ll learn:
• How a theater-obsessed, entrepreneurial kid became a professional actor and improv comedian
• The leap from Broadway and CollegeHumor into marketing, copywriting, and brand strategy
• What “entertainment first” really means and why humor and humanity beat jargon
• How she uses those storytelling skills at Togal.AI to make complex construction tech feel simple and engaging