Sign up to save your podcasts
Or
Share A Conversation with Kim Prince
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
A Conversation with Kim Prince
Michael Peres sits down with Kim Prince, founder of Proven Media and creator of Meet the Cannabis Press — on the realities of building PR and media narratives in a fast-evolving, often misunderstood industry. Kim shares how she transitioned from tech marketing back into PR, why MJBizCon 2014 was a turning point, and what consolidation across cannabis outlets means for brands trying to reach both B2B and mainstream audiences.
We dive deep into:
• How Proven Media slices outreach (local/regional/national/international; cannabis vs. mainstream; B2B vs. B2C)
• The shrinking-but-maturing cannabis media landscape and what still works
• Handling stigma and “reefer madness” narratives with data, experts, and transparency
• Practical playbooks for founders to earn credible coverage and build trust
• Why consistent education and dialogue move the industry forward
View all episodes
By Michael PeresMichael Peres sits down with Kim Prince, founder of Proven Media and creator of Meet the Cannabis Press — on the realities of building PR and media narratives in a fast-evolving, often misunderstood industry. Kim shares how she transitioned from tech marketing back into PR, why MJBizCon 2014 was a turning point, and what consolidation across cannabis outlets means for brands trying to reach both B2B and mainstream audiences.
We dive deep into:
• How Proven Media slices outreach (local/regional/national/international; cannabis vs. mainstream; B2B vs. B2C)
• The shrinking-but-maturing cannabis media landscape and what still works
• Handling stigma and “reefer madness” narratives with data, experts, and transparency
• Practical playbooks for founders to earn credible coverage and build trust
• Why consistent education and dialogue move the industry forward