Today, I’m thrilled to welcome Kristin Zhivago, an accomplished entrepreneur, business leader, and the owner of Zhivago Partners, a digital marketing agency dedicated to helping businesses grow through customer-centric strategies. 

Kristin’s entrepreneurial journey began long before she founded Zhivago Partners. With decades of experience as a revenue coach and a deep understanding of how customers want to buy, she has built her business around aligning marketing strategies with buyer behavior.  

Kristin is also the author of the highly acclaimed book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, a practical guide for businesses looking to thrive by truly understanding their customers. 

Her agency is known for its commitment to quality, collaboration, and what she calls a “jerk-free bubble,” a culture where trust and kindness fuel innovation and results.  

In this episode, Kristin shares her insights into what it takes to build a successful business, her strategies for overcoming challenges, and her philosophy of entrepreneurship grounded in empathy and resilience. 

So, whether you’re a seasoned entrepreneur or someone contemplating starting a business, this conversation is packed with valuable takeaways.  
Let’s dive into the conversation with Kristin Zhivago on this episode of The Reluctant Entrepreneur Podcast.  

Zhivago Partners:
https://zhivagopartners.com