In this episode of our Women in Tech podcast, Giles Daniels

speaks with Laura Fava, SVP of Customer at Raft, a platform automating freight

forwarding through AI.

Originally from Berlin and now based in the US, Laura began

her career in freight operations before moving into tech - bringing first hand

logistics experience into customer facing SaaS roles. She reflects on what it

takes to build trust in a high stakes, often manual industry, and how that

foundation informs Raft’s approach to onboarding, integration, and long-term

value creation.

Laura shares how her early experience on the brokerage floor

shaped her approach to problem solving and resilience - skills that became

essential as she moved into tech. At Raft, she draws on that operational

background to help customers implement automation in a way that fits their

day-to-day reality. She talks about treating customer success as a revenue driving

function, the importance of speaking the customer’s language, and why deep

industry knowledge is essential to building trust in complex supply chains.

Finally, Laura shares the advice she would give her younger

self and reminds us, that curiosity and persistence often matter more than

certainty.