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A Conversation with Laura Jaye Cramer
Michael Peres welcomes Laura Jaye Cramer, a brand strategist, writer, and founder of Cowboy Media & Marketing and its publishing arm, Waiting Room Publishing, which produces five magazine titles including Candlelight Magazine and Clarity Magazine. Based in Seattle and originally from Colorado, Laura focuses on print media for end-of-life and senior living industries, telling nuanced, human-centered stories in spaces most people don’t like to talk about – but everyone eventually faces.
In this episode, you’ll learn:
• How Laura went from professional ballet dancer (on contract by age 15–16) to newsroom writer with zero formal college education
• The moment a San Francisco editor asked her to review ballet, and how one hesitant “yes” led to a career in media
• What it’s really like to build a life and career without a degree – from Googling everything on the job to quietly carrying impostor feelings
• How she thinks her life might have been different with college, and why she’s not convinced debt and a diploma would have been better
• The origin story of Cowboy Media & Marketing and Waiting Room Publishing, and why she chose to specialize in end-of-life and senior living print
• How her non-traditional background informs the way she builds brands, tells stories, and serves audiences dealing with grief, aging, and transition
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By Michael PeresMichael Peres welcomes Laura Jaye Cramer, a brand strategist, writer, and founder of Cowboy Media & Marketing and its publishing arm, Waiting Room Publishing, which produces five magazine titles including Candlelight Magazine and Clarity Magazine. Based in Seattle and originally from Colorado, Laura focuses on print media for end-of-life and senior living industries, telling nuanced, human-centered stories in spaces most people don’t like to talk about – but everyone eventually faces.
In this episode, you’ll learn:
• How Laura went from professional ballet dancer (on contract by age 15–16) to newsroom writer with zero formal college education
• The moment a San Francisco editor asked her to review ballet, and how one hesitant “yes” led to a career in media
• What it’s really like to build a life and career without a degree – from Googling everything on the job to quietly carrying impostor feelings
• How she thinks her life might have been different with college, and why she’s not convinced debt and a diploma would have been better
• The origin story of Cowboy Media & Marketing and Waiting Room Publishing, and why she chose to specialize in end-of-life and senior living print
• How her non-traditional background informs the way she builds brands, tells stories, and serves audiences dealing with grief, aging, and transition