Luis Bravo Martins is an XR strategist and community builder working at the intersection of immersive tech, safety standards, and augmented work. He serves as Vice President of XRSI Europe, where he focuses on safety and privacy frameworks for virtual worlds, and is Chief Marketing Officer at KIT-AR, a startup enabling augmented workers in manufacturing. He’s co-author of the Wiley book Metaversed: See Beyond the Hype (2023) and co-author of Impacts of Sensetech on Society (IGI Global, 2025). Active in XR since 2014, Luis also speaks widely and recently edited the Portugal XR Report 2024 mapping talent, investment, and research in the ecosystem.