Our Guest this week is Industry Veteran with over 30 year of experience running some major

Brands. After getting his MBA from USC (University of Southern California) he started his own

brand in the 90’s Called “Counter Culture”. From there he went on to be Executive Vice

President of Sales/Marketing at Rusty from 2000-2006 and has been at LRG (Lifted Research

Group) as President for the last 15years. We are stoked to sit down with a Huntington Beach

OG ripper to hear about his career and his take on the industry (past, present, future) Welcome

to the Show…… Mike “SHOOY” Schillmoeller.

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