In this week’s episode, we flipped the script and interviewed our usual host, Mike about his business Keepsake Tales. Mike shares about the highs and lows of his entrepreneurial journey, the importance of customer discovery, a great team, and his vision to help every child understand that they are one of a kind and intrinsically valuable by seeing themselves represented as the protagonists of their very own Keepsake Tale. 

Show Highlights:

• Mike gives an overview of how Keepsake Tales came to be, what they do, and how they do it. He shares that through personalized children’s books, Keepsake Tales is able to help every child celebrate those things that make each of them one of a kind!  (3:24)
• The group discusses how Keepsake Tales has progressed through multiple product launches, and learned through customer interactions how to improve the product and brand, including the brand partnerships that Keepsake Tales has built, and how even heartbreaking lows have turned into blessings for the brand. (6:30)
• Mike shares about the teamwork dynamic that he has with Keepsake Tales co-founder Erin, and the rest of the Keepsake Tales team (13:00)
• Mike shares how Keepsake Tales works! (16:45)
• The group discusses the vision of Keepsake Tales, and the role that the team’s vision has had in inspiring them to action every day (20:00)
• Mike shares how people can check out Keepsake Tales and get a book for the kids in their life! (29:10) 

Related Links:

• Do you want to learn more about Keepsake Tales?  Check them out here! Use discount code TEAMES10 for 10% off!   
• TEAMES Global is live!!! We are continuing to launch new courses throughout the summer to support leaders and organizations as they empower their teams, connect with customers and reach their goals!!! Follow TEAMES Global on Facebook and LinkedIn, and sign up for a course today! 
• Learn more about how TEAMES & CO builds effective and empowered teams that deliver results at https://teamesandco.com/teams/organizational-design
• Follow TEAMES & CO on Facebook  LinkedIn, Twitter (@teamesandco) and Instagram (@teamesandco)
• Want to watch the podcasts on video visit TEAMES & CO on YouTube.

Related Podcasts: If you enjoyed this podcast, be sure to check out our conversation with Jon Jones on his company Anthroware, the process of entrepreneurship, data, and building teams. 

Views expressed by guests are their own and may not reflect the views of TEAMES & CO. Mention of particular products or services and participation of a guest does not imply an endorsement by TEAMES & CO. The information provided is for educational and entertainment purposes and should not be taken as professional advice.

Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio and editing support!