In this next episode of Tech in 26.2 podcast - I sat down with Mohammed Iqbal, Founder & CEO of Sweatworks, a product focused health and wellness digital agency based in Virginia with offices in London, Manila, Miami, Montevideo, New York and Shenzhen. With 100 employees, 10+ patents and 1M+ digital lives reached, Sweatworks works with brands like Nike, Strava, Garmin, Bose to name a few. In addition of being an endurance athlete himself, Mohammed is also an investor and advisor to health and fitness startups and the host of the weekly latest trends in fitness and wellness podcast, LIFTS. Here are some of the key focus areas of our conversation:

🧩 How Mohammed’s background in fitness and Sharp electronics paved the way for founding Sweatworks

Podcast Outline

0:05 Introduction

3:44 Founding Story of Sweatworks

10:42 Why building a services company vs a product company?

14:46 - Understanding Customer acquisition cost (CAC)  in B2B vs B2C

17:40 Landing Nike as first customer after 125 No’s

21:24 Achieving Wellness for all mission for Sweatworks

24:20  What is Sweatworks' Digital fitness Lab?

28:24  Do we have a data problem in endurance industry?

33:46 Trends in consumer adoption of endurance tech

37:21 Making sense of collected data

40:04 AI and endurance tech industry

46:47 Parting thoughts

References

Podcast production tool credit:

Episode info:

Transcript and Show notes:

Enjoy the episode!

#endurance #running #runners #eventmanagement