In this episode of our Women in Tech podcast, Giles Daniels

speaks with Sarah Stocks, the founder of Sukses Today, a Web3, AI and emerging

tech customer success consultancy.

Sarah began her career in financial services before transitioning

to the tech sector, joining a SaaS business in customer-facing roles. She

managed a portfolio of hundreds of clients during a pivotal transition from on-premises

software to the cloud, gaining a deep understanding of the customer lifecycle.

She later advanced to senior roles at Deltek, Celsius, and Merkle Science.

Sarah reflects on the operational realities of Web3 and why

early-stage companies must embed customer experience into their products from

day one. She talks about aligning sales, product, and support to create a

seamless customer journey, the nuances of working with community-led user

bases, and the leadership challenge of bringing structure to fast-moving,

founder-led organisations.

Finally, Sarah shares the advice she would give her younger

self - to push through fear and take action viewing every challenge as an

opportunity to learn, adapt, and grow stronger.