Sendy as a business has gone through many pivots since it launched a few years ago in Kenya when it initially focussed on providing last-mile e-commerce logistics and fulfillment services for a diverse range of customers, small and large alike. Since then, Sendy business model has evolved to focus primarily on business-to-business or B2B logistics and fulfillment that includes large manufacturers and distributors who don't even do e-commerce at this time.

In my conversation with Sendy's CEO Meshack Alloys, we got to talk at length about the evolution of their business model to go where they are today with a presence in various markets in East and West Africa. Sendy has also been able to grow its digital-first logistics and fulfillment capabilities by building and managing its own proprietary technology platform that has become a cornerstone of its competitive advantage in the markets where they operate against much larger and better-established logistics businesses.

In many ways, from what Meshack shared in our conversation, technology sits at the heart of what makes Sendy a unique and successful digital logistics and fulfillment business. This DNA underpins the ambitious plans that Sendy has as a business going forward to acquire more customers over time whilst building out even more capabilities on the ground such as warehousing and fulfillment centres as well as signing up more delivery partners for their offerings. Sendy is definitely looking to scale up and become a major logistics business across Africa.