My next guest is Shana Tabor, the designer and business owner behind In God We Trust (IGWT)—a string of boutiques in Brooklyn and lower Manhattan that carried its own branded collections from 2005-2021. 

IGWT specialized in women's and men's apparel, jewelry and accessories. Walking into any one of those spaces was like walking into another world. Tabor’s storefronts were beautifully and holistically merchandised—creating a complete environment through everything from the brand’s aesthetic and even sewn in labels, to the shop fixtures and old Americana touches. Shana also opened up her own production facility right in Brooklyn and trained many aspiring jewelry and fashion designers along the way. The period of time that IGWT existed saw wild changes in the independent fashion space, like the advent of social media, a couple of recessions, COVID, and more. I'm truly so honored to be able to share Shana's story now and to give her the space to share it in her own words. She has been reflecting on her time running In God We Trust over the past few years and the insights that she has gleaned are utterly poignant, some a true punch in the gut, others gentle reminders for all creatives. This will be the longest set of interviews that I've published on creativity in the time of capitalism to date. And it is wholly deserved in order to give Shana the space to lay out her creative path. So without further ado, let's get started. And my deepest thanks to Shana for the trust with sharing her story.

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