Our guest this week is an industry powerhouse with a lengthy list of accomplishments, with titles including (SVP, CEO, EVP, CMO, GM), at some incredible companies over the last 25 years.  Getting his degree from UCI and a Masters at USC Marshall School of business, it makes total sense he has applied those skills to the corporate world which pay dividends on his success.  He has strong relationships with Bob McKnight and Danny Kwok and got straight to work at Quiksilver where he honed his skills as Director of Marketing and later as SVP Sales Marketing Operations.  He was President and Co-Founder of SALT Optics and also helped numerous companies in developing strategic planning in Sales, Marketing, and business management/finance.  We welcome to the show our friend who has the most acronyms of anyone we know, Mr. Taylor “TAY“ Whisenand.