This may be the first time you've heard his name, but you probably already know Todd Radom's work. A designer, sports branding expert, and writer, Todd has been responsible for multiple rebrands in Major League Baseball, including the Los Angeles Angels in 2002, and the Houston Astros in 2013. Last week, I sat down with Todd to talk about sports branding and team identity, how these things change, and what we can expect from what he's called "the Great Flattening." Todd also has a new book out called Ballparks and Beyond, which explores baseball's rich history through the places teams and fans called home.

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