In this episode of ConvHERsations, Kristie sits down with sales strategist and community favorite Kate Norton to talk all things sales, service, and second-in-command leadership.

Kate brings a refreshing perspective to the sales world—one rooted in service, not pressure. Together, she and Kristie dive into what it means to sell with purpose, why some salespeople feel out of alignment, and how tools like a Proven Process or Client Experience Map can elevate your sales approach from transactional to transformational.

This episode also explores how Integrators and Sales Leaders can partner effectively, delegate based on strengths, and create playbooks that fuel both creativity and consistency. Whether you’re a founder trying to step out of the sales seat or a salesperson searching for clarity, this conversation is packed with actionable advice (and a few mic-drop moments).

🔥 Key Takeaways:

• Sales should feel like service, not struggle
• The power of visual sales tools like a Proven Process
• How Integrators and sales teams can co-create structure for success
• Why knowing your unique ability (and your energy vampires!) matters