The design of a cost-effective customer requirements management technique will help organizations and business owners to meet customer requirements, deliver performance, quality, maximum achievable revenue, retention, and returns with minimum budget. The technique is derived from the buyer’s personas and the business owner’s personal story to determine customer requirements and experience.

The technique is used to optimize personal and business values while integrating the vulnerability and credibility of your customer. The definition of your customer experience and values with data will help to provide a value proposition that attracts credible investors, and stakeholders.

The data acquired with this technique are used to analyze Business Investments, prioritize customer requirements, control, and manage the system. In an omnichannel communications environment, the technique provides real-time information for customers, stakeholders, managers, and business owners to make accurate decisions towards sustainable development and continuous improvement.