Welcome back to a new episode of TheSquare's Curious Conversations, where we connect the design community with leaders and visionaries across several industries to explore new ways to problem-solve and find inspiration through fresh perspectives. In this week's episode, we sat down with Bruce Mau, author of Massive Change and MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, who are pioneers in live brand experience.

As a brilliantly creative optimist, Bruce dives into his 30 years of design innovation—detailing his collaboration with leaders, including heads of state, renowned artists, and fellow optimists, to create positive change across various projects. His love of thorny problems led him to create a methodology for whole-system transformation and integrating 24 massive change design principles that inspire solutions to challenges in any field and at every scale. Listen in as we explore his role as a driver of change and optimism and how design insights can turn challenges into opportunities. Let's get curious!

#GraphicDesign #branding #MC24

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