Former Creative Director at Corgan and current Marketing Director of Panini Trading Cards, Jeff Hoferer is first and foremost a creative storyteller. From being the “weird” kid who wrote poems and sang songs, to filming videos in high school, and later acting and producing movies in LA, for Jeff all the world’s a stage. “Putting something on paper out of thin air that takes someone on a journey seems magical,” Jeff exclaims. In this episode of TheSquare, we join Jeff on his journey from his affinity for leisure suits and staring in beer commercials to creating branded content that tells a good story. Tune in as Jeff shares his insights on scriptwriting, performing, and thinking creatively.

#creativity #medialab #scriptwriting #video #JeffHoferer

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