<p>Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.</p>

Tommy Kearns, Co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.

A Data-Driven Approach to Marketing

The fintech industry is evolving rapidly, and the BIGcast is here to delve into its impact on the credit union industry. Our esteemed guests from across the financial, technology and security sectors will provide thrilling perspectives on the latest fintech innovations that are poised to revolutionize the way we handle our finances. Each week join thought-leader, John Best and subject matter expert, Glen Sarvady as they take a quick dive into the financial industry's current breakthroughs and latest hot topics.

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A Data-Driven Approach to Marketing

A Data-Driven Approach to Marketing

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