Amy Balk, the Director of Marketing at Hoekstra Transportation, shares the daily challenges as a channel partner that Manufacturers can implement strategic solutions to improve their channel relationships and results. 

Timestamps:

• 4:00 - Meet Amy Balk
• 6:00 - Why Bringing Deals and B2B Businesses Up To Speed Is An Important Internal Initiative for Businesses in the Channel (Even Though It's Uncomfortable)
• 8:43 - How Hoekstra Transportation Has Implemented Changes to their Trade Show Lead Generation Tactics in the Virtual Environment
• 10:26 - How To Focus More on the Overall Customer Experience and Customer Care by Implementing a CRM System
• 14:19 - What Manufacturers Can Do To Make Dealers and Distributors More Loyal to Them
• 15:52 - Main Reasons Why Hoekstra Transportation Switched Manufacturers
• 18:07 - How Hoekstra Transportation Leverages Co-Op Dollars and a Manufacturer's Brand Image to Market Their Own Brand as a Partner
• 19:52 - Why Channel Marketing Based Manufacturers Should Invest in Asset Sites & Image Banks
• 26:09 - The Power of Capturing Lead and Customer Information by Implementing a CRM System
• 29:14 - Overcoming Department Wide and Company-Wide CRM Adoption Challenges
• 30:50 - A Recent Achievement from the Ripple Effect of Implementing a CRM
• 32:10 - The Best Advice Amy Has Ever Received
• 34:55 - Concluding Remarks

https://www.manobyte.com/growth-strategy/channel-distributors-marketing-day