Ironic as it may seem in an age of virtual reality, there is no more efficient, accurate way to design and build an enterprise mobile app that best accommodates real-world usage than through old-school face-to-face Q & A.

Because despite all that mobile can do to simplify and streamline enterprise processes, a great divide still remains between how Corporate assumes its employees are going about their daily tasks versus how work actually gets done.

Propelics’ Day in the Life bridges this gap and generates a complete, accurate picture of real-world user requirements. Over the course of a Day in the Life session, our strategists interview the app’s intended users and physically trail them as they perform their daily tasks, being sure to record every relevant detail—whether that means accompanying drivers on a ride-along, taking a factory tour, or simply sitting with operators as they interact with customers over the phone.

Mobile Strategist Nitin Bhatia discusses the Propelics approach to contextual observations or “Day-in-A-Life" and how the end result is always an application designed to suit your users’ needs to a T.